Community is the New Revenue Funnel

Most of us have landed a customer, partner, job opportunity, or great idea because of a conversation—not a campaign.
Today’s buyers trust peers more than marketing. They ask their network before they ask a vendor. They build opinions through communities, events, podcasts, user groups, and LinkedIn long before they ever fill out a form.

Join Kate Coffey-Bacon and Sam Bush for a candid discussion on why community has become one of the most powerful growth engines in the Microsoft ecosystem. Through real-world stories, practical examples, and lessons learned, we’ll explore how trust drives opportunity, how relationships influence revenue, and why community may be your most underutilized competitive advantage.

Whether you’re in sales, marketing, partnerships, customer success, or leadership, you’ll leave with actionable ideas to strengthen your network, increase your influence, and turn community engagement into measurable business impact.