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Aligning Sales & Marketing for D365
February 22 @ 12:00 pm - 1:00 pm EST
Only 8% of organizations have strong alignment between their sales and marketing departments. Stop and read that one more time. Only 8%.
That is a pretty low number in our books. And if the number is so low, the obvious next question is why? We’ve heard all the answers before… marketing is seen as cost center, while sales is viewed as a revenue generator; businesses are slow to integrate a marketing function; user adoption challenges create information silos; and the list goes on. But what it really boils down to is not a ‘sales issue’, a ‘marketing issue’, or even a ‘sales and marketing issue’, but rather a leadership issue.
Marie Wiese, President of Marketing CoPilot is joined by Jeff Ney, President of New Dynamic for a lively discussion on how to implement tactics from the very top of your company’s operations, to achieve sales and marketing alignment, and ultimately drive revenue for your business.