8 AEO Hacks You Need Right Now

Jackson Tarrant is Head of Growth at Marketing Copilot and helps Microsoft Partners, software developers and customers build demand generation programs that put qualified buyers in front of the sales team.

Jackson has been testing AI lead generation tools and following the Answer Engine Optimization debate about how AI agents like ChatGPT, Gemini or Perplexity really choose your business to profile in a response. While the verdict is still out about how answer engines really work, Jackson will share with the marketing professionals community, 8 hacks that will get you prepped for AEO. Come with your human questions and Jackson will provide human answers.