The new B2B marketing playbook your CEO will never approve
October 8 @ 12:00 pm - 1:00 pm EDT
Most B2B marketing teams still run the pandemic playbook: webinars, gated content, and list buys – all to accumulate email addresses that go stale. Today, your marketing has one job: get the right people to your website. However, the tactics that work tend to sound ridiculous in a leadership meeting unless you have the proper foundation to convert that attention into signal.
In this session, Jackson Tarrant, Head of Growth at Marketing Copilot, reveals the new playbook for modern B2B marketing from start to finish and how to (hopefully) survive a CEO’s review.
We’ll cover:
- Why MQLs don’t matter anymore
- Shifting from the “work from home era” to the “AI era”
- How to pitch your craziest ideas with full support from sales
- Logo tattoos, faux billboards, Rolexes and popcorn machines
Join hosts Sam Bush and Kate Coffey-Bacon as they defend campaigns leadership teams already denied and share bad ideas that turned into good ones.
