Stop Marketing to Everyone

Featuring Robbie Janes | August 28 | Hosted by Sam Bush
If your marketing sounds like everyone else’s, you’re already losing deals to partners who sound more relevant. Most partners claim they “specialize” — but very few actually build their brand, content, and campaigns around a true vertical strategy. The ones who do are closing more business with smaller budgets than partners spending twice as much and going broad.

Join Robbie Janes for a session that breaks down exactly how a vertical focus reshapes everything: your messaging, your content, your ads, your SEO, your events, and your partner co-marketing. Robbie will show why vertically aligned partners consistently outperform generalists, and walk through a clear, repeatable framework you can apply immediately — whether your world is manufacturing, field service, distribution, or another vertical you’re ready to own.

Come with your current positioning. Leave with a plan to make it sharper.
When: August 28 at 3pm ET